THE NAME

So Pure stands for the feeling of having found yourself.
Loving your body and it‘s spiritual destination.
A woman being a woman with the desire of showing her feminity.
A man being a man not hiding his masculinity.
Being so pure. Come as you are.

THE COMPANY

Eco fashion label So Pure was founded 2008 by Kirsten Weihe-Keidel and Arne Flick out of the need that there was nearly no 100% Sustainable, Organic & Fairtrade fashion label producing adorable & sexy fashion for women and men.

Today So Pure is a German Fashion Brand with a certified sustainable textile production in India & Bali growing at a high rate.

MORE ABOUT KIRSTEN AND ARNE :

Kirsten Weihe-Keidel (helds a Diploma in Arts)

Arne Flick (helds a Diploma in Business Administration)

THE VISION

Our vision is making "social fashion" adorable, sexy & affordable and a must-have in the target group of women and men aged 25 to 50.

THE THINGS WE DO

So Pure offers pretty designs and modern cuts on 100% FLO or GOTS certified textiles from developing countries on a very reasonable price in an amazing quality. We are contributing with the Fairtrade of Organic Cotton to the minimisation of poverty and environmental pollution in India and Indonesia. With the experience & competence of 12 years of sustainable production we are able to deliver very reliable.

THE POSITIONING

So Pure stands for clearness, sensuality, lust for life and awareness for nature, feminity and masculinity.

THE DESIGN PROCESS

Basic & all-day shirts, longsleeves, Jersey dresses, Polo shirts, loungewear & underwear and knitwear.

THE STYLES

The fashion basics we produce can be combined differently or worn as layers. You can wear them all-day or in cool or relaxed partytimes.

THE PRODUCT RANGE

Basic & all-day shirts, longsleeves, Jersey dresses, Polo shirts, loungewear & underwear and knitwear.

THE MATERIALS

Organic cotton, organic wool, organic cotton lycra mixes and very light jersey in a great mix...

THE PARTNERS

So Pure stands also for close and individual relations to the sales agents and retail partners we have. We listen to their feedback because nobody knows the customers that wear our fashion products better.

We also have very close relationships and ties of friendship with our suppliers. No wonder after a 12 year running cooperation in sustainable production. We invite our sales partners and customers visiting us and our suppliers in Asia.

OUR OFFICES

So Pure is located in Hamburg, Frankfurt, Tirupur (India) and Cenggu (Bali).

OUR SUPPLIERS

Our suppliers are non-profit organisations that functions as a network of Organic Cotton farmers or cooperative group of sustainable textile manufactors, e.g. in Tirupur. The Tirupur factory has a capacity of 160 machines with a productivity of 3.000 garments a day produced only in Fairtrade conditions.

WE SAY NO!

So Pure says "no" to conventional cotton textile production!
All our textiles are produced fair trade & organic (or organic in conversion) and will ever be.

We are certified within the high standards of sustainable international standards FLO & GOTS.

WE SAY YES!

Some fashion brands use Organic Cotton for textile production already today. We appreciate that!
But ecofriendly and fair produced Organic Cotton is not always the same.
We support farmers with our initiative More Organic Cotton in Conversion. Please help us to support!

THE CORPORATE RESPONSIBILITY

The So Pure GmbH is comitted to the terms and regulations of our Corporate Responsibility. We support several international initiatives and certification unions as well as private NGO projects.

WE SUPPORT OR USE :

Global Organic Textile Standard
GOTS (Global Organic Textile Standard) C811018GOTS

Most important international standard for pestizid-free production of Organic Cotton (production, harvest, handling, inkl. high social standards).
www.global-standard.org

Fairtrade
FLO (fairtrade labelling organisation) FLO 21089

Most important international standard for compliance of Fair Trade conditions (payment, labour laws, etc.).
www.fairtrade.net

SA8000 Standard
So Pure by Sense Organics has a production line that is fully certified within Social Accountability 8000 (SA8000) Standard.
http://www.sa-intl.org/

The Global Compact
So Pure GmbH supports the United Nations Global Compact.
http://www.unglobalcompact.org/